Month: September 2018

30: Alan Berg, Wedding Education Guru, on His New Book, “Why Don’t They Call Me?”

Alan Berg, Certified Public Speaker, Global Speaking Fellow (one of 31 people in the world to have that distinction), Wedding Industry Sales and Education Guru, Wedding Wire Consultant, and 4-time Book Writer, comes on the show today to talk about his new book, “Why Don’t They Call Me? 8 Tips for Converting Wedding & Event Inquiries into Sales”!  Alan gives his 8 tips and tells YOU the wedding vendor why you’re not booking as many weddings as you could.

Alan’s Websites and Social Media: Website: https://alanberg.com/ Books: http://GetAlansBooks.com/ Facebook: @AlanBergSpeaker twitter: @alanberg Instagram: @alanberg

 

 

Alan Berg, Certified Public Speaker, Episode 30 of Weddings for Real

 

Alan Berg and Joe Bunn, who was on Episode 2 of Weddings for Real

 

Alan Berg Always Takes a Selfie When He Speaks

 

Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal  

Also, at the top of the show, Megan mentioned 3 seminars!

The first one is an online marketing seminar. It’s at The Umstead Hotel in Cary NC on Monday, October 22nd, for a Brunch and Learn from 9:30AM-12PM. Here are some of the details, and you can sign up with Eventbrite. We can’t wait to see you there!

What you can expect from this intimate seminar:   An Insider’s Guide to Social Media Strategy & Etiquette, SEO Tips and Tricks, and Generating More Legit Inquiries!   The Social Media Strategy: • Breaking down Instagram components and how to maximize use of them for your business • How to build the right following and continue a steady growth of followers/future clients • Social Media Vendor Etiquette and how this translates into real life referrals • Best use of Instagram stories, polls, etc • What to post, what not to post, and best times to post • Tools and tips to streamline your Instagram posting   Millennials: How are millennials finding their wedding vendors? What factors determine whether you get the job? Learn some easy best practices for attracting and communicating with the generation that is your biggest client base.   The SEO Component: • Setting up/Refining your Google business page • Online directory tips to improve your rankings • Getting reviews (the formula Megan uses!) • Titles, tags and descriptions and how these help or hurt your business rankings • Writing SEO friendly and user friendly content for your site • Image optimization tips

Sign up at Eventbrite. See you there!

 

The second conference that day is for wedding planners. For tickets, click here!

In this intimate and focused seminar geared towards planners and aspiring planners in years 0-3 of their business, we will focus on the below topics to elevate your wedding planning business to the next level!

With a combined 20+ years of experience in the event industry, Megan and Gina of A Southern Soiree are teaming up to provide a behind the scenes look into how to elevate your wedding planning business to the next level by sharing tips and strategies on best practices for event contracts, tools to help with workflow, the client and vendor experience, and pricing to be profitable!

Topics We’ll Cover:

  • The Importance of Managing the Client Experience From Initial Inquiry to Completion of Event Including Coverage of: Responding to Client Inquiries, Client Onboading Process, Setting Clear Expectations, and Managing Difficult Situations
  • Best Practices for Strengthening Vendor Relations and Building Your Referral Base
  • Contracts and How To Protect Your Business – The top 5 clauses your contract should include to protect your business!
  • Systems to Streamline Your Business – What to use for proposals, contracts, invoices, timelines and more! 
  • Pricing for Your Worth: We will cover basic pricing strategies and well as insight into package offerings that focus on your core strengths!

 

Finally, at 5:30, we have a Podcast Marketing Seminar!  Click Here for the Eventbrite Link

Podcasting is a great way to create evangelists for your brand and stand out from the competition.

But how do you get started? Two successful Raleigh podcasters share their secrets on building an audience, buying gear, and turning listeners into customers.

How to Start a Branded Podcast is for:

– Marketers looking to stand out and become thought leaders.

– Small businesses looking to grow their business.

– Beginners wanting to learn how to launch a podcast.

 

If you’re a wedding vendor, go get Honeybook! At A Southern Soiree, we’ve been using Honeybook since February 2015. I think we were one of their very first clients, and it has truly been a life changer. They make proposals and contracts super easy to use on both our side and the client side. I think before Honeybook I would send proposals and contracts by email, and the client would have to mail the contract to us or fax it by efax. Proposals were in no way streamlined either, so this has made our lives so much better. As a consultant, whenever I sign up a vendor client, one of the very first recommendations I make is Honeybook. No need to complicate things – it works, it’s great…just get it. And if you follow this link, you get 50% off your first year of Honeybook, which is nice, but not nearly as nice as all the time you’re going to save. And if you have any questions about my experience, feel free to send me an email to megan@weddingsforreal.com. 

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

29: Becca Atchison on Percentage Based Pricing and Bringing on a Business Partner

Full Service Wedding Planning Company Rebecca Rose Events founder, owner, and creative director Becca Atchison comes on the show to talk about how and why her pricing model is different than almost everyone else in the wedding planning industry, why she decided to bring a partner into her company, what she’s most proud of (not being named top planner by Southern Living Magazine or a Planner to Follow by Martha Stewart Weddings, which she was), and that time her company was sued by a client.

In addition to being a wedding planner and creative director, Becca is passionate about coaching and consulting, and you can find information about that on her education page on her website, https://www.rebeccaroseevents.com/education.

Becca will also be speaking at The School of Styling in July.

Clearly she has a lot going on (plus she’s a mom with baby 2 on the way soon!), so we appreciate her coming to visit!

Becca Atchison on the Job (Image by Jake and Heather Photography)

Becca Atchison, Rebecca Rose Events and Rebecca Rose Creative (image by Jake and Heather Photography)

Becca Atchison and Betsy Krug (image by Nancy Ray Photography)

Becca Atchison (image by Nancy Ray Photography)

 

Rebecca Rose Events on Social Media: Instagram: @rroseevents Facebook: @rebeccaroseevents twitter: @rroseevents   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal  

Also, at the top of the show, Megan mentioned an online marketing seminar. It’s at The Umstead Hotel in Cary NC on Monday, October 22nd, for a Brunch and Learn from 9:30AM-12PM. Here are some of the details, and you can sign up with Eventbrite. We can’t wait to see you there!

What you can expect from this intimate seminar:   An Insider’s Guide to Social Media Strategy & Etiquette, SEO Tips and Tricks, and Generating More Legit Inquiries!   The Social Media Strategy: • Breaking down Instagram components and how to maximize use of them for your business • How to build the right following and continue a steady growth of followers/future clients • Social Media Vendor Etiquette and how this translates into real life referrals • Best use of Instagram stories, polls, etc • What to post, what not to post, and best times to post • Tools and tips to streamline your Instagram posting   Millennials: How are millennials finding their wedding vendors? What factors determine whether you get the job? Learn some easy best practices for attracting and communicating with the generation that is your biggest client base.   The SEO Component: • Setting up/Refining your Google business page • Online directory tips to improve your rankings • Getting reviews (the formula Megan uses!) • Titles, tags and descriptions and how these help or hurt your business rankings • Writing SEO friendly and user friendly content for your site • Image optimization tips

Sign up at Eventbrite. See you there!

If you’re a wedding vendor, go get Honeybook! At A Southern Soiree, we’ve been using Honeybook since February 2015. I think we were one of their very first clients, and it has truly been a life changer. They make proposals and contracts super easy to use on both our side and the client side. I think before Honeybook I would send proposals and contracts by email, and the client would have to mail the contract to us or fax it by efax. Proposals were in no way streamlined either, so this has made our lives so much better. As a consultant, whenever I sign up a vendor client, one of the very first recommendations I make is Honeybook. No need to complicate things – it works, it’s great…just get it. And if you follow this link, you get 50% off your first year of Honeybook, which is nice, but not nearly as nice as all the time you’re going to save. And if you have any questions about my experience, feel free to send me an email to megan@weddingsforreal.com. 

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

Weekend Wine Down 2: Hurricane Florence and the Instagram No-No List

Megan and Jason talk about what a weird week that was because of the Hurricane, and the new seminar Brunch and Learn: Instagram, Millennials, and How to Market Your Wedding Business, coming October 22nd at The Umstead.  Listen to the episode for a discount code!  As part of that seminar, Megan will share her Instagram No-No list, and she gives a preview of it in this Weekend Wine Down today.

If you want to sign up for the seminar, it’s 9:30AM 10/22, and you can see more information here!

 

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

28: Inside the Bridal Suite with Makeup Artist Michelle Clark

Makeup Artist and all-around hilarious and amazing person Michelle Clark came on the show today, not so much to talk about makeup – although we get to that in the lightning round – but more so about what goes on in the bridal suite before the wedding. The makeup artist and the hair stylist are usually the first vendors in the room, so they see the dynamic between the bride and her tribe first-hand. Usually it’s a fun festive atmosphere, but sometimes, it can get a little tense.   Michelle Clark in her new office! (image by LiveView Studios)   Michelle and Megan on Recording Day   Makeup Artist Michelle Clark in Action       Makeup Artist Michelle Clark on Social Media: Facebook: @karenmichelleclark Instagram: @kmichelleclark twitter: @kmichelleclark   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal  

If you’re a vendor, go get Honeybook! At A Southern Soiree, we’ve been using Honeybook since February 2015. I think we were one of their very first clients, and it has truly been a life changer. They make proposals and contracts super easy to use on both our side and the client side. I think before Honeybook I would send proposals and contracts by email, and the client would have to mail the contract to us or fax it by efax. Proposals were in no way streamlined either, so this has made our lives so much better. As a consultant, whenever I sign up a vendor client, one of the very first recommendations I make is Honeybook. No need to complicate things – it works, it’s great…just get it. And if you follow this link, you get 50% off your first year of Honeybook, which is nice, but not nearly as nice as all the time you’re going to save. And if you have any questions about my experience, feel free to send me an email to megan@weddingsforreal.com. 

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

Weekend Wine Down: Cookie Dough, Beer, and What Happened This Week

Happy Weekend!  It was a big week here, and Megan and Jason talked about it.  We had our “Instagram, Millennials, and How to Market Your Wedding Business” seminar, and we’re already planning another one for next month!

Give us feedback if you get a chance – what do you think of this format? In addition to the regular episodes of course!

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

27: Moms and Daughters Planning a Wedding Together in Peace, with Megan’s Mom

I brought my mom onto my podcast, and you’ll hear all about our arguments from my wedding, which included cake, videography, photography, and invitations. And believe it or not, we both admit that the other one was right!

Today’s show is all about how moms and daughters can plan a wedding together in peace. As you probably know, the wedding tradition still is that the bride’s parents pay for the wedding, and with so much money invested, there’s going to be some tension – and even some arguing – between brides and moms.

Usually when I’m planning a wedding, either the mom or the daughter are my primary contact. And they don’t always get along – sometimes they openly argue right in front of me and it can be pretty tense.  I get it, wedding planning can be stressful, and I had a few arguments with my mom too when I was getting married.  

But whose wedding is it really? Let’s say the parents are paying for the entire wedding – does the mom get to make all of the decisions? What if those decisions aren’t what the daughter wants at all? 

So I talked to my mom about all of this, plus we talked about our own weddings, what happens to money that’s saved up if a daughter elopes, if we’ll ever get out of the tradition of a brides’ parents paying for a wedding, and finally I get to put my mom through the lightning round.

Jackie Brewer and Megan Gillikin

 

 

Jackie and Megan (image by f8 Photography)

 

(image by f8 Photography)

 

(image by f8 Photography)

 

 

Jackie and William Brewer

 

If you like this episode, leave us a review!  Here’s how: 

 

Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal  

If you’re a vendor, go get Honeybook! At A Southern Soiree, we’ve been using Honeybook since February 2015. I think we were one of their very first clients, and it has truly been a life changer. They make proposals and contracts super easy to use on both our side and the client side. I think before Honeybook I would send proposals and contracts by email, and the client would have to mail the contract to us or fax it by efax. Proposals were in no way streamlined either, so this has made our lives so much better. As a consultant, whenever I sign up a vendor client, one of the very first recommendations I make is Honeybook. No need to complicate things – it works, it’s great…just get it. And if you follow this link, you get 50% off your first year of Honeybook, which is nice, but not nearly as nice as all the time you’re going to save. And if you have any questions about my experience, feel free to send me an email to megan@weddingsforreal.com. 

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.