earfluence

Six Reasons Your Business Needs a Podcast

Over the past couple of years, you’ve probably been in a meeting or two where someone on the team brings up podcasting. “We should be podcasting!” they say with excitement. 

And why not? Everyone seems to have a list of podcasts that they recommend to you, and the popularity of podcast listening is growing every day. And with some decent equipment, there are no barriers to entry to start up a podcast.  If over 700,000 people have already figured out how to podcast, surely your team can too.

So the idea gets greenlit to be researched further and to come up with a concept.  You’re excited about the endless possibilities and the ability to get your message out there in a different format! 

But then business happens. You’re putting out fires, improving the customer experience, running trainings, and marketing your business in media that you know will have an impact on the bottom line.

Doubts creep in. Who would host the podcast? What are the goals? What if we run out of content?  Who’s the audience? Are they really going to listen? Do we do ads? Do we need to build a studio?

That one-time great idea, “We should be podcasting!” quickly fades into “Didn’t you bring that up already?” a few months later.

So let’s fix that. Let’s start with why “We should be podcasting! IS a great idea, and then we’ll get into a few basic tips on how to get started.

Here are 6 reasons why businesses SHOULD be podcasting:

Establish Your Expertise. You know your stuff. You know you know your stuff. But do your clients know for sure that you know your stuff?  Podcasting makes it easy to show that you have the industry knowledge to make current clients realize they made the right decision, and make potential clients wonder why they haven’t been working with you already. Think about the following potential podcasts:

  • The pediatrician who podcasts on frequent questions parents ask (“Should I try chiropractic care for my kids?”, “When will my child sleep through the night?”,  “How do I teach my child to be polite?”, “What are the risks of using antibiotics too frequently?”).  
  • The lawyer who podcasts on the intricacies of interesting cases and digs deeper than what the media provides (Why did the Supreme Court rule the way they did in Roe v Wade, Miranda v Arizona, Brown v Board…, What were the arguments of the McDonald’s Coffee Case that led to millions awarded)
  • The travel agent who interviews clients on the places they’ve been (Tell me about your trip to Bora Bora and what you would do differently…)

Every one of those potential podcasts would show expertise. In nearly every industry, podcasting can be a way to show why clients SHOULD be working with you.  Plus, if you’re looking to expand your personal or company brand into teaching, speaking, or consulting opportunities, podcasting provides a means for that path as well.

Tell Your Story. You have a website with an about section. You have a Facebook page and other social media. Both of these allow you to tell your carefully crafted story about the history of the company. Which is great, you need that. But with podcasting, you have an opportunity to tell your story over a long period of time. With every episode, you’ll tell stories about the time you solved that one client’s problem, or that critical conversation you had with an employee, or that one time the company went out to karaoke.  These stories humanize your business and make it attractive and fun to both clients and potential employees.

Build Company Morale. With a branded podcast, you have the opportunity to – and probably should – involve your employees. They are likely experts at what they do as well, and bringing them on to share that expertise is an easy way to build loyalty and camaraderie.  Or, if you’re a larger company, you could even create an entire podcast that’s devoted to profiling your employees. Each week, a new employee is profiled so the whole company learns more about that person. Employees would listen, learn something about their colleagues, and all of a sudden you will have created a huge potential recruiting tool.

Networking & Actual Conversations with Interesting People. One of the quickest ways to build listenership of a podcast is to bring on guests.  And those guests tend to be people in your field who you respect, and who you’ve probably had some passing conversations with at networking events or trade shows, but you’ve never sat down with them for an extended conversation and really had the chance to get to know them.  With podcasting, you’ll sit down for an hour or so with the person who wrote that book, or who gave that great presentation at that seminar last month, or that CEO who you’ve always wanted to talk to but never really had a reason. With podcasting, now you do.

Introduce New Categories, Product Launches, Or Opportunities. Want to let everyone know about a new product you have coming out? Or that you’re hiring, and you don’t want to go through job boards or recruiters?  Or that you’re putting together a seminar and would like the listeners to attend? With podcasting, you already have the audience to easily get the word out, and you don’t necessarily have to pay other channels to let your clients know what’s going on in your business.

Create Evergreen Content. The podcast episodes that you create will be around for years, and your clients will seek out topics covered from old episodes. Plus, podcast content can be repurposed into blog posts, pull-quotes, video content, and social media posts.  Getting your podcast out there on Apple Podcasts, Spotify, Pandora, Google Podcasts, and all of the podcast apps is great, but there are so many more opportunities to use that content to get in front of your audience.

So as a business, is podcasting right for you?  You’re the expert. Your audience could be listening to your advice, direction and perspective. The question is, are you going to take advantage of this platform?  Or leave the leverage to your competitors?

Now I promised a few simple steps to get started in podcasting.

  1. Figure out the main goal. Is it to showcase your expertise and build demand for your product or service? Is it to have conversations with potential clients that you wouldn’t have in a normal sales setting? Is it to sell ads?  Having this goal as a guiding light throughout the podcasting process is key to success. It’s easy to fill air space, but you need to remember WHY you’re having the conversation.
  2. Know your audience. When you’re recording, who are you really talking to?  Is it potential employees? Is it your current clients? Is it students?
  3. Just Get Started!  Go find some guests! Hit the record button. Figure out what your podcast is all about. You know all the reasons why (see reasons above). 

And if this all overwhelming, give us a call at 919-260-0759 or email us at info@earfluence.com!

74: Imposter Syndrome, with Fancy This Photography’s Nikki Whitt Belch

Imposter Syndrome: a psychological pattern in which an individual doubts their accomplishments and has a persistent internalized fear of being exposed as a “fraud”.  Sometimes as creatives, we experience this, and it can be crippling to our success and our mental state. So what do we do?  Megan talked to Nikki Whitt Belch from Fancy This Photography, and they share their struggles as well as some strategies for coping with it.

We’d love your feedback on our social media platforms. Let us know if YOU’VE ever dealt with imposter syndrome – and what have you done about it?

Support our Sponsors!

1) Visit MyPinkPartyBox.com for Vendor Gifts and Hotel Welcome Boxes!

2) The Carolina Wedding Market is an new outdoor wedding-planning show that you’ll love attending. With local beer, artisans, food trucks, and a beautiful outdoor-industrial setting this show is not your usual wedding show. Think art market meets dance party meets pig-picking! The Carolina Wedding Market will take place on September 8th, 2019 just south of Raleigh. Visit their website for details, TheCarolinaWeddingMarket.com.

Fancy This Photography on Social Media: Instagram: @nikki_fancythis      Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

73: Relator, Analyzer, Boss, and Dreamer: How to Sell To and Work With the 4 Types of Wedding Clients, with Ideaction’s Sam Jacobson

Sam Jacobson, founder of Ideaction Consulting, has found that there are 4 types of buyers in the wedding market – The Relator, the Analyzer, the Boss, and the Dreamer.  And today, Sam gives some ways to identify what each of your clients are, how to sell them, how to work best with them, and how you need to change your sales strategy if you want to maximize the opportunities for clients to work with.

About Sam Jacobson:

Sam is a business consultant, coach, and mentor for wedding pros across the country, whether they’re solopreneurs who are trying to level up, or established veterans who are trying to figure out how to not work quite so much.

Prior to starting Ideaction in 2016, Sam was the director of operations for Todd Events out of Texas, and before that the lodging director and sales manager at a resort venue in Washington State, where he discovered the concept of the 4 Buying Types.

Ideaction on Social Media: Instagram: @IdeactionConsulting Facebook: @SellWeddingsLikeAPro       Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

72: YouTube Videos to Market Your Business, with Wedding Photographer Cavin Elizabeth

When Cavin Elizabeth moved to the San Diego market, she was wondering if making educational videos and sharing them on YouTube would be a way to attract clients and grow her business.  After 140 videos and over 1,700 subscribers, YouTube has been a resounding success. But why aren’t most of us taking advantage of video marketing? We talk all about it in this week’s episode!

Support this show by supporting our sponsor, HelloFresh!  Get $80 off your first month of HelloFresh (!) by going to HelloFresh.com/WeddingsForReal80 and start enjoying some of their 5-star recipes!

 

Announcement as heard on the show:

We are beyond excited for our first LIVE recording on August 21st in Raleigh at The Laurelbrook from 10am-12pm! Our topic will be “How to Stay Committed to Boundaries”, and we invite you to submit a story about when a client might have gone a liiiiitttttle bit past the boundaries on respect, budget, contract, comfort zone, or anything else really. Feel free to email your story to podcast@weddingsforreal.com, and if we use it in the live show (anonymously, no names!) we’ll send you a little thank you gift! Tickets are available here and include fresh coffee, delicious donuts, some guaranteed laughter and camaraderie.  Hope to see you there!

About Cavin Elizabeth:

As a photographer who fully believes in the value of client education, Cavin published a book that teaches brides how to make the most out of their wedding photography and have magazine worthy images entitled A Bride’s Guide to a Picture Perfect Wedding. Her passion for helping clients make the most out of their photos has often been described as one of their favorite things about working with her. Cavin lives in San Diego with her husband David, founder of Aventrix, and their two cats, Boots and Kudzu.

  Cavin Elizabeth on Social Media: Instagram: @cavinelizabeth YouTube: @cavinelizabeth     Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

71: Toxic Stress and How It’s Killing Your Business, with Therapist and Executive Coach Andy Maurer

At the Engage Luxury Wedding Summit in June, therapist and entrepreneurial coach Andy Maurer gave the most impactful and self-reflective speech at a breakout session – “Toxic Stress and How It’s Killing Your Business”. Many people left that session crying. I told as many people I could about it but could never do the speech justice. So I had to have Andy back on the show today to share his breakout session, what toxic stress is and where it comes from, and some tips on how to alleviate it.  If you have stress in your life – hello wedding industry! – you won’t want to miss this one!

Announcements as heard on the show:

1) Come join me and some of the top wedding vendors in the Triangle THIS SUNDAY, Aug 4th from 4-6pm at the Barn of Chapel Hill Open House! It is planned by our good friends and podcast supporters over at Harmony Weddings and Events. Tour one of our very favorite venues, sample food, drinks and cake and meet wedding vendors of all kinds. Tickets are FREE. See you there!

2) We are beyond excited for our first LIVE recording on August 21st in Raleigh at The Laurelbrook from 10am-12pm! Our topic will be “How to Stay Committed to Boundaries”, and we invite you to submit a story about when a client might have gone a liiiiitttttle bit past the boundaries on respect, budget, contract, comfort zone, or anything else really. Feel free to email your story to podcast@weddingsforreal.com, and if we use it in the live show (anonymously, no names!) we’ll send you a little thank you gift! Tickets are available here and include fresh coffee, delicious donuts, some guaranteed laughter and camaraderie.  Hope to see you there!

About Andy Maurer:

As a speaker and licensed therapist, Andy works with high performance leaders, including CEO’s, founders, entrepreneurs, professional athletes, and TV personalities, educating and equipping them on the issue of toxic stress and trauma and its impact on their work and relationships. He uses mindfulness and experiential based exercises to help leaders build awareness, develop meaningful relationships, and create a purposeful and successful life.   Andy Maurer on Social Media: Instagram: @andymaurer_ LinkedIn: @andymaurer   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

70: Do’s and Don’ts of Styled Shoots, with Color Pop Events’ Leah Weinberg

Styled Shoots.  You get your friendors together and create a completely unique pretend wedding that you don’t have to plan out for months.  They seem easy right? Well, not exactly. Styled shoots can cost money, time, and sanity, so today, Leah Weinberg from Color Pop Events in New York City comes on to share her 3 Do’s and 3 Don’t’s for Styled Shoots!

 

Support this show by supporting our sponsor:

BetterHelp.com is affordable, private, online counseling. Anytime, Anywhere! By going to BetterHelp.com/WeddingsForReal, you get 10% off your first month.

 

Color Pop Events on Social Media:

Instagram: @colorpopevents

Facebook: @colorpopevents

twitter: @colorpopevents

 

Weddings for Real on Social Media:

Instagram: @weddingsforreal

Facebook: @weddingsforreal

twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

WWD13: Back in the Closet with Megan and Jason

Weekend Wine Down Time! Megan and Jason talk about the live show coming up in August, where to spend a long weekend, and 9 years of A Southern Soiree!

The host of Weddings for Real is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

69: Individuality in a Saturated Wedding Market, with Photographer Julia Wade

In a wedding market already filled with planners, photographers, videographers, DJs, florists….every wedding vendor you can possibly imagine, how can you possibly stand out?  Raleigh-based wedding photographer Julia Wade is one of a kind, and she shares her tips for individuality in a saturated market!  

Support this show by supporting our sponsors:

Visit MyPinkPartyBox.com for Vendor Gifts and Hotel Welcome Boxes!

BetterHelp.com is affordable, private, online counseling. Anytime, Anywhere! By going to BetterHelp.com/WeddingsForReal, you get 10% off your first month.   Julia Wade on Social Media: Instagram: @juliawade Facebook: @juliawadephotography   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

68: How to Weigh the Financial Risks of Your Big Business Decision, with Michelle Loretta from Sage Wedding Pros

  Michelle Loretta from Sage Wedding Pros is a wedding business consultant with a mind for numbers and a passion for business plans! Today she comes on the show to talk all about how to make your big business decisions, and it can’t be just because your competitors are doing it.   Sage Wedding Pros on Social Media: Instagram: @SageWeddingPros Facebook: @SageWeddingPros twitter: @SageWeddingPros   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

67: Opening a Wedding Venue 101, with Kinsey Roberts from the She Creates Business Podcast

  Kinsey Roberts is the owner Vista View Events on Open Heart Ranch in Colorado, but you probably know her best as the fabulous host of the She Creates Business Podcast!  Today, Kinsey comes on the show to talk all about opening up a wedding venue! What are some tips and recommendations to help you through the process? And what are some potential landmines to avoid?   Kinsey Roberts (image by Mekina Saylor Photography)   On the show, Kinsey recommends hiring Lindsay Lucas if you’re interested in guidance on how exactly to open up a venue and how to deal with some of the county ordinances (and other things you don’t even think about).  Lindsay can be found at https://thelindsaylucas.com/.   Support this podcast by supporting our sponsor, BetterHelp.com! BetterHelp is affordable, private, online counseling. Anytime, Anywhere! By going to BetterHelp.com/WeddingsForReal, you get 10% off your first month.   She Creates Business Links: Instagram: @SheCreatesBusiness Facebook: @SheCreatesBusiness   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.