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72: YouTube Videos to Market Your Business, with Wedding Photographer Cavin Elizabeth

When Cavin Elizabeth moved to the San Diego market, she was wondering if making educational videos and sharing them on YouTube would be a way to attract clients and grow her business.  After 140 videos and over 1,700 subscribers, YouTube has been a resounding success. But why aren’t most of us taking advantage of video marketing? We talk all about it in this week’s episode!

Support this show by supporting our sponsor, HelloFresh!  Get $80 off your first month of HelloFresh (!) by going to HelloFresh.com/WeddingsForReal80 and start enjoying some of their 5-star recipes!

 

Announcement as heard on the show:

We are beyond excited for our first LIVE recording on August 21st in Raleigh at The Laurelbrook from 10am-12pm! Our topic will be “How to Stay Committed to Boundaries”, and we invite you to submit a story about when a client might have gone a liiiiitttttle bit past the boundaries on respect, budget, contract, comfort zone, or anything else really. Feel free to email your story to podcast@weddingsforreal.com, and if we use it in the live show (anonymously, no names!) we’ll send you a little thank you gift! Tickets are available here and include fresh coffee, delicious donuts, some guaranteed laughter and camaraderie.  Hope to see you there!

About Cavin Elizabeth:

As a photographer who fully believes in the value of client education, Cavin published a book that teaches brides how to make the most out of their wedding photography and have magazine worthy images entitled A Bride’s Guide to a Picture Perfect Wedding. Her passion for helping clients make the most out of their photos has often been described as one of their favorite things about working with her. Cavin lives in San Diego with her husband David, founder of Aventrix, and their two cats, Boots and Kudzu.

  Cavin Elizabeth on Social Media: Instagram: @cavinelizabeth YouTube: @cavinelizabeth     Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

70: Do’s and Don’ts of Styled Shoots, with Color Pop Events’ Leah Weinberg

Styled Shoots.  You get your friendors together and create a completely unique pretend wedding that you don’t have to plan out for months.  They seem easy right? Well, not exactly. Styled shoots can cost money, time, and sanity, so today, Leah Weinberg from Color Pop Events in New York City comes on to share her 3 Do’s and 3 Don’t’s for Styled Shoots!

 

Support this show by supporting our sponsor:

BetterHelp.com is affordable, private, online counseling. Anytime, Anywhere! By going to BetterHelp.com/WeddingsForReal, you get 10% off your first month.

 

Color Pop Events on Social Media:

Instagram: @colorpopevents

Facebook: @colorpopevents

twitter: @colorpopevents

 

Weddings for Real on Social Media:

Instagram: @weddingsforreal

Facebook: @weddingsforreal

twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

WWD13: Back in the Closet with Megan and Jason

Weekend Wine Down Time! Megan and Jason talk about the live show coming up in August, where to spend a long weekend, and 9 years of A Southern Soiree!

The host of Weddings for Real is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

69: Individuality in a Saturated Wedding Market, with Photographer Julia Wade

In a wedding market already filled with planners, photographers, videographers, DJs, florists….every wedding vendor you can possibly imagine, how can you possibly stand out?  Raleigh-based wedding photographer Julia Wade is one of a kind, and she shares her tips for individuality in a saturated market!  

Support this show by supporting our sponsors:

Visit MyPinkPartyBox.com for Vendor Gifts and Hotel Welcome Boxes!

BetterHelp.com is affordable, private, online counseling. Anytime, Anywhere! By going to BetterHelp.com/WeddingsForReal, you get 10% off your first month.   Julia Wade on Social Media: Instagram: @juliawade Facebook: @juliawadephotography   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

68: How to Weigh the Financial Risks of Your Big Business Decision, with Michelle Loretta from Sage Wedding Pros

  Michelle Loretta from Sage Wedding Pros is a wedding business consultant with a mind for numbers and a passion for business plans! Today she comes on the show to talk all about how to make your big business decisions, and it can’t be just because your competitors are doing it.   Sage Wedding Pros on Social Media: Instagram: @SageWeddingPros Facebook: @SageWeddingPros twitter: @SageWeddingPros   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

67: Opening a Wedding Venue 101, with Kinsey Roberts from the She Creates Business Podcast

  Kinsey Roberts is the owner Vista View Events on Open Heart Ranch in Colorado, but you probably know her best as the fabulous host of the She Creates Business Podcast!  Today, Kinsey comes on the show to talk all about opening up a wedding venue! What are some tips and recommendations to help you through the process? And what are some potential landmines to avoid?   Kinsey Roberts (image by Mekina Saylor Photography)   On the show, Kinsey recommends hiring Lindsay Lucas if you’re interested in guidance on how exactly to open up a venue and how to deal with some of the county ordinances (and other things you don’t even think about).  Lindsay can be found at https://thelindsaylucas.com/.   Support this podcast by supporting our sponsor, BetterHelp.com! BetterHelp is affordable, private, online counseling. Anytime, Anywhere! By going to BetterHelp.com/WeddingsForReal, you get 10% off your first month.   She Creates Business Links: Instagram: @SheCreatesBusiness Facebook: @SheCreatesBusiness   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

66: Top Ten Takeaways from Engage! Luxury Wedding Business Summit

  The latest Engage! Summit was June 10-13th in the Bahamas, and Megan was there for the full luxury wedding and event education experience!  And today, she shares her top ten takeaways from the speakers she heard.   Tips are from:   1) Hayley Paige (14:10) 2) Amirah Kassem (18:40) 3) Cindy Novotny (22:30)  4) Duncan Wardle (26:50) 5) Julian Leaver (31:55)  6) Tracie Domino (35:10)  7) Tracie Domino again (36:55)  8) Andy Maurer (37:55) 9) Jove Meyer (40:55) 10) Mike Michalowicz (43:50)   Support this podcast by supporting our sponsor, BetterHelp.com! BetterHelp is affordable, private, online counseling. Anytime, Anywhere! By going to BetterHelp.com/WeddingsForReal, you get 10% off your first month.   Engage Summits on Social Media: Facebook: @EngageSummits Instagram: @EngageSummits twitter: @EngageSummits       Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

65: Marketing to Generation Z, with Analytics and Wedding Marketing Expert Christie Osborne

Generation Z is the next generation of consumers and (wedding) clients.  Christie Osborne from Mountainside Media is an expert on analytics and marketing, specifically for the wedding industry. And today she comes on to talk about what’s different about Generation Z, what’s the same, and what we as wedding vendors should be doing to get ready for this group!   Christie Osborne, Mountainside Media (image by Dustin Osborne)     Support this podcast by supporting our sponsor, Storyworth! For a really cool Father’s Day (or any time) gift, visit StoryWorth.com/WeddingsForReal for $20 off your subscription! With Storyworth, you or a loved one answers questions about your life weekly, and at the end of the year, those stories are bound into a keepsake book!    Mountainview Media on Social Media: Facebook: @mtnsidemediaco Instagram: @mtnsidemediaco   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

64: The House of Creativity, with Wedding Photographer Perry Vaile

Some believe the creative path is a winding road from zero to (one-day) reaching your full creative potential.  But for destination wedding photographer Perry Vaile, that didn’t work for her. Because as creatives, some days are more productive than others, and sometimes we have feel like everyone else is doing so much more than us, and sometimes we’re on a roll, and sometimes we want to be proud of our accomplishments, and some days, we fail.  It’s a mindgame. And so Perry came up with an amazing metaphor called The House of Creativity!       Perry Vaile on Social Media: Instagram: @perryvaile   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

63: LGBTQ Weddings and Equality-Minded Content, with Brittny Drye (Love Inc) and Sha’Quitta Brown

  Brittny Drye started Love Inc Magazine in October 2013 as the first equality-minded wedding publication. And although the wedding industry has come a long way, we still have so much further to go to make sure that LGBTQ couples aren’t discriminated against.  Part of that is looking into our content – are we using bride- and groom-specific verbiage on our websites, contracts, and proposals? And even in our own language?   Sha’Quitta Brown just got married to her wife L’Erin in July 2018. And for them, they didn’t feel welcome by all wedding vendors. Some were downright bigoted, and some just didn’t have the collateral on their website to make Sha’Quitta and L’Erin comfortable in contacting them. For those who are outwardly intolerant, Sha’Quitta doesn’t have any time for them. But for those who WANT to be inclusive and who WANT more LGBT weddings, Sha’Quitta has some great advice.   Brittny Drye (Image by Brandi Gard)   L’Erin and Sha’Quitta (image by Cedrick Forrest of Showtime Studios)   Love Inc on Social Media: Instagram: @loveincmag twitter: @loveincmag Facebook: @loveincmag   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.