Weddings for Real

Episodes of the Weddings for Real Podcast

65: Marketing to Generation Z, with Analytics and Wedding Marketing Expert Christie Osborne

Generation Z is the next generation of consumers and (wedding) clients.  Christie Osborne from Mountainside Media is an expert on analytics and marketing, specifically for the wedding industry. And today she comes on to talk about what’s different about Generation Z, what’s the same, and what we as wedding vendors should be doing to get ready for this group!   Christie Osborne, Mountainside Media (image by Dustin Osborne)     Support this podcast by supporting our sponsor, Storyworth! For a really cool Father’s Day (or any time) gift, visit StoryWorth.com/WeddingsForReal for $20 off your subscription! With Storyworth, you or a loved one answers questions about your life weekly, and at the end of the year, those stories are bound into a keepsake book!    Mountainview Media on Social Media: Facebook: @mtnsidemediaco Instagram: @mtnsidemediaco   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

64: The House of Creativity, with Wedding Photographer Perry Vaile

Some believe the creative path is a winding road from zero to (one-day) reaching your full creative potential.  But for destination wedding photographer Perry Vaile, that didn’t work for her. Because as creatives, some days are more productive than others, and sometimes we have feel like everyone else is doing so much more than us, and sometimes we’re on a roll, and sometimes we want to be proud of our accomplishments, and some days, we fail.  It’s a mindgame. And so Perry came up with an amazing metaphor called The House of Creativity!       Perry Vaile on Social Media: Instagram: @perryvaile   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

63: LGBTQ Weddings and Equality-Minded Content, with Brittny Drye (Love Inc) and Sha’Quitta Brown

  Brittny Drye started Love Inc Magazine in October 2013 as the first equality-minded wedding publication. And although the wedding industry has come a long way, we still have so much further to go to make sure that LGBTQ couples aren’t discriminated against.  Part of that is looking into our content – are we using bride- and groom-specific verbiage on our websites, contracts, and proposals? And even in our own language?   Sha’Quitta Brown just got married to her wife L’Erin in July 2018. And for them, they didn’t feel welcome by all wedding vendors. Some were downright bigoted, and some just didn’t have the collateral on their website to make Sha’Quitta and L’Erin comfortable in contacting them. For those who are outwardly intolerant, Sha’Quitta doesn’t have any time for them. But for those who WANT to be inclusive and who WANT more LGBT weddings, Sha’Quitta has some great advice.   Brittny Drye (Image by Brandi Gard)   L’Erin and Sha’Quitta (image by Cedrick Forrest of Showtime Studios)   Love Inc on Social Media: Instagram: @loveincmag twitter: @loveincmag Facebook: @loveincmag   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

62: How to Respond to Negative Online Reviews

 

If you’ve been in business long enough, you’ve probably had a negative online review (or several). Whether the review was fair or not, you NEED to respond. Not so much to the person who wrote the review, but for the potential clients who are reading your reviews.  So how do you do it?  We give some tips on today’s show!

Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

61: Pricing for Profitability, with Lindsay Longacre from LVL Academy

Lindsay Longacre from LVL Events (Southern California) and LVL Academy comes on the show today to talk all about pricing for profitability, a vision for creating pricing standardization, whether or not she takes on partial planning (or is it day-of coordination? or month-of? or wedding management), and the best way new vendors can connect with vendors in their market (hint: it’s not a mass bcc email).

On the show, we also talk a lot about LVL Academy, and Lindsay is bringing their wedding planner workshop here to North Carolina in June and yours truly (Megan Gillikin) is on the planner panel! Join us June 7-8th at Muse at the Mill in Winston-Salem for 2 full days of learning best practices, ways to refine your planning process, resources and tools to grow your business, and more! Use the code WEDDINGSFORREAL by May 10th for $200 of your registration at lvlacademy.com. See you there!

Lindsay Longacre and Heather Hoesch LVL Academy (photo by Lorely Meza)

 

  LVL Events on Social Media: Instagram: @LVLWeddings Facebook: @LVLWeddings twitter: @LVLWeddings   LVL Academy on Social Media: Instagram: @LVL_Academy Facebook: @LVLWeddingAcademy twitter: @LVL_Academy   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

WWD12: Happy Mother’s Day! Interviews with Megan and Megan’s Mom, plus Invisible Pants?

On this Mother’s Day Weekend Wine Down, we have interviews with Megan, Megan’s mom, and oldest daughter Emma.

Happy Mother’s Day!

 

The host of Weddings for Real is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

60: Moms for Real – A Vulnerable and Hilarious Look at Balancing Business and Motherhood, with 5 Entrepreneur Moms

 

Happy Mother’s Day! Today we give a real, honest, vulnerable, and hilarious look at the balancing act of being a mom and a business owner. Our guests today are Ginny Corbett from Ginny Corbett Photography, Kim Holderness from the Holderness Family Podcast and all those crazy YouTube videos, Grace Beason from Grace Leisure Events, Perry Vaile from Perry Vaile Photography, and Jessica King from Happily Ever After. These ladies share funny stories, best and worst advice, what they would tell their moms, and more!

Ginny Corbett with Twins (image by Sara Davis)

Kim Holderness and Family

Grace Beason and Her Boys

Perry Vaile and Family (image by Ally and Bobby)

Jessica King, Happily Ever After (image by Annie Timmons)

Ad sponsor:

My friends at LVL Academy are bringing their wedding planner workshop here to North Carolina in June and Weddings for Real Host Megan Gillikin is a speaker! Join us June 7-8th at Muse at the Mill in Winston-Salem for 2 full days of learning best practices, ways to refine your planning process, resources and tools to grow your business, and more! Use the code WEDDINGSFORREAL by May 10th for $200 of your registration at lvlacademy.com. See you there!

  Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

59: How to Promote Your Wedding Business, with PR Expert Meghan Ely of OFD Consulting

Meghan Ely, Wedding PR and Marketing Expert at OFD Consulting comes on to share the best ways to promote your business. Most of us creatives have very little time, so we need to figure out the most efficient strategies for maximizing exposure. And with the craziness of the past year or so – with WeddingWire and The Knot merging, with Southern Weddings shutting down, with Style Me Pretty shutting down and opening back up – it’s hard to know if we should be focusing on the bigger publications. So I asked Meghan what we should all be doing, and she shares some great tips!

Meghan also talks about her two other websites, WeddingIndustrySpeakers.com and OFDCollective.com (see promo code below).

We mentioned 3 promos on this show!

1) My friends at LVL Academy are bringing their wedding planner workshop here to North Carolina in June and Weddings for Real Host Megan Gillikin is a speaker! Join us June 7-8th at Muse at the Mill in Winston-Salem for 2 full days of learning best practices, ways to refine your planning process, resources and tools to grow your business, and more! Use the code WEDDINGSFORREAL by May 10th for $200 of your registration at lvlacademy.com. See you there!

2) For a really cool Mother’s Day (or any time) gift, visit StoryWorth.com/WeddingsForReal for $20 off your subscription! With Storyworth, you or a loved one answers questions about your life weekly, and at the end of the year, those stories are bound into a keepsake book!

3) The OFD Collective. Go to OFDCollective.com, and at checkout, enter the promo code “weddingsforreal” for $20 per month off!

 

Listeners, we are nominated (!!!) in the IndyWeek’s Best of the Triangle Awards!  You can go to IndyWeek and vote for us in the “Out and About” Section!

  Meghan Ely, OFD Consulting    OFD Consulting on Social Media: Facebook: @ofdconsulting Instagram: @ofdconsulting   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

58: Mental Health Tips for Creative Entrepreneurs, with Root & Restore’s Catrina Ballard

Life is stressful. Owning a business is stressful. Clients are stressful. Parenting is stressful. Relationships are stressful. As a creative entrepreneur, it’s not possible to be all things to everybody at all times. Sometimes it feels like life is in complete disarray. Catrina Ballard from Root and Restore has been both a creative entrepreneur AND a counselor, and she comes on the show today to give some tips for managing stress!

Support this show by supporting our sponsors:

For clothing made specifically for wedding planners, designed by a wedding planner, visit Working Wear at WorkingWearCo.com!

Visit GreenChef.US/WeddingsForReal for $50 off your first box of Green Chef!

Listeners, we are nominated (!!!) in the IndyWeek’s Best of the Triangle Awards!  You can go to IndyWeek and vote for us in the “Out and About” Section!

Catrina Ballard, Root and Restore (all images by Becki Smith of Smith House Photo)

  Root and Restore on Social Media: Instagram: @RootAndRestore   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.

57: Creative Dining in Weddings, with Snap Pea’s Jacob Boehm

Jacob Boehm, owner and head chef of Snap Pea Creative Dining, doesn’t run a typical catering company. He caters a few weddings, but not many. He doesn’t do menu tastings. In fact, if you’re working with him for your wedding, the menu that you pick…well, he might change it by the time your wedding comes around. And for his clients, that’s one of the reasons he’s so unique and in-demand. Find out more about what makes Jacob and Snap Pea special by tuning in!

Support this show by supporting our sponsors:

Visit MyPinkPartyBox.com for Vendor Gifts and Hotel Welcome Boxes!

Listeners, we are nominated (!!!) in the IndyWeek’s Best of the Triangle Awards!  You can go to IndyWeek and vote for us in the “Out and About” Section!

    Jacob Boehm, Snap Pea Creative Dining (image by Tim Lytvinenko)   (image by Food Seen)   Snap Pea on Social Media: Instagram: @snappeanc Facebook: @snappeanc   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Happy Hippo Digital.